OK Go Says They Put ‘Less Than $5,000’ and ‘17 Very Sweaty Takes’ Into Viral ‘Here It Goes Again’ Music Video 20 Years Ago

Angela AndaloroTue, August 4, 2026 at 7:42 PM UTC

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OK Go in the music video for “Here It Goes Again”Credit: OK Go/Youtube -

OK Go went viral with their 2006 music video for their single “Here It Goes Again,” during a time when videos could not be shared on social media

The video sees the group’s members performing impeccably timed choreography on a series of treadmills arranged in rows

In celebration of the music video’s 20th anniversary, the group shared some behind-the-scenes facts about how it all came together

OK Go is remembering a special moment in their career.

On Friday, July 31, the band shared a behind-the-scenes look at the making of the music video for their single “Here It Goes Again.” In the caption, they reflected on what it was like to put out a music video that went very viral online, amassing millions of views in the last two decades.

“On this day in 2006, we released the ‘Here It Goes Again’ music video. This video cost less than $5,000 and was shot in 17 very sweaty takes, but it took us to the Grammys, the VMAs, and to the email inboxes of millions of people (you couldn’t share videos to social media back then),” they wrote in the post.“20 years later, we actually now can share this to social media. Enjoy!”

Text over the video explained how lead singer and guitarist Damian Kulash’s sister, Trish Sie, shot the entire video in a room she’d built in her backyard to host professional ballroom dancing classes.

“You can’t rent treadmills, so Trish’s husband Roe made a deal to buy & sell them back (if we didn’t break them),” the group explained. Pointing out bassist Tim Nordwind’s appearance during a tough transition, they joked, “If you look closely, there is a single dry spot on Tim’s vest. The rest is drenched in sweat.”

During another portion of the video, the text read, “Originally, our label uploaded this to a site called ‘StupidVideos.com.’ Stupid or not, it was the most-played video on MTV, VH1, and iTunes at one point. It hit 900,000 views in one day before you could even share videos on social media.”

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The video highlighted some of the video’s accolades. In it, the band recalled the visual being named one of the 30 best music videos of all time by TIME and that it beat the Red Hot Chili Peppers’ “Dani California” and “When You Were Young” by The Killers for the Best Music Video Grammy award.

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The group has only built on the legacy of the “Here It Goes Again” video over the last 20 years. Speaking exclusively with PEOPLE in April 2025, Kulash and Nordwind talked about their music video for “Love,” calling it the most intricately involved of their videos so far.

“Each of the robots had to be programmed and there was several different teams of robot programmers working in tandem,” Kulash, 50, explained. “And of course every optical trick has to be very precise for it all to work. We had to do it in a train station that never got above 35 degrees because it’s the middle of winter in Budapest, and there were pigeons living in there just leaving their marks all over everything.”

“It’s just a very weird and wonderful experience in terms of — there’s always little things that go wrong along the way,” Kulash added of any issues that arise during any music video process. “They feel more like pivots than they do dead ends. Like, okay, well, that’s not going to work, so this’ll have to.”

on People

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Source: “AOL Entertainment”