Discover The Pizza Cupcake's Journey After Shark Tank and Where to Buy It Today
Discover The Pizza Cupcake's Journey After Shark Tank and Where to Buy It Today
Nathan HutsenpillerSun, February 8, 2026 at 2:38 AM UTC
0
(The Image Party / Shutterstock.com)
If you’re lucky enough to get a product you’ve created on Shark Tank, you’re stepping into an opportunity that can potentially change your life. That’s exactly what happened for snack sensation The Pizza Cupcake, when Andrea Meggiato and his wife Michelle took their little business before the Sharks and came away with a deal that changed everything.
What started as a cutesy date-night snack quickly snowballed into a viral hit, catching the attention of celebrities like Drew Barrymore, Dave Portnoy and more. Now, five years after securing a $125,000 investment from Lori Greiner, you might be wondering what ever happened to the fluffy, savory pizza snack. Well, follow along because this story is far from over.
😋😋SIGN UP to get delicious recipes, handy kitchen hacks & more in our daily Pop Kitchen newsletter🍳🍔
What Exactly Is The Pizza Cupcake?
The Pizza Cupcake started in the tiny New York City kitchen of chef Andrea Meggiato and his wife Michelle-Jimenez-Meggiato in 2018. Reminiscent of popular freezer favorites like pizza bagels, pizza rolls and other miniature pizza creations, Pizza Cupcakes serve as a fluffy, flavorful alternative made with fresh mozzarella, tomato sauce and a proprietary dough of flaky brioche and savory sourdough. Quite literally, they are mini Sourdough brioche cupcakes filled with delicious pizza flavors designed to stay fresh and crispy until they reach your dinner table.
What Happened After Shark Tank?
The Pizza Cupcake quickly built up its brand thanks to Andrea’s extensive pizza-making background and Michelle’s experience in marketing. After only two years of selling their product via nationwide shipping and at two New York City outdoor markets, the couple eventually found themselves pitching their product on Shark Tank in 2021. Through tense negotiations, where Andrea stood quietly while his wife ran point with the Sharks, The Pizza Cupcake eventually scored a legendary $125,000 investment in exchange for 12.5 percent equity, plus 2.5 percent in advisory shares.
From there, the business was booming. Just 10 months after their appearance on Shark Tank, The Pizza Cupcake was being sold in grocery stores around the country, and celebrities started taking notice. They would eventually collaborate with Chrissy Teigen on a Margherita cupcake, effectively boosting their product and landing them in over 1,600 Walmart stores nationwide by September 2022.
Drew Barrymore raved about them on The Drew Barrymore Show, Dave Portnoy reviewed them in a viral “One Bite” video and the cupcakes even appeared at events like Coachella and various New York Mets games. And after adding a new 4-Cheese flavor to the lineup, The Pizza Cupcake made its way into Whole Foods, continuing its rapid rise in popularity.
Advertisement
Related: What Happened to Fruitopia? (And the Secret Places You Can Still Find It)
Anything New from The Pizza Cupcake?
Roughly 5 years later, you might be wondering what’s next for the popular freezer snack. The company has been mostly quiet on socials, with only a handful of semi-recent posts hinting at a rebrand. One Reel shared by the couple, explains what they’ve been up to and what's to come in the future:“Seeing the excitement inspired us to dream bigger,” Michelle says in the video. “We thought, why stop at pizza? Over the past two years we’ve been testing new flavors to accompany our chef-crafted dough. And with new fillings, we need a new name—something more expansive to represent our growing family.”
“We’re so excited to share that we're rebranding and expanding under the name ‘Incredifulls,’” Michelle continues. “Incredifulls isn't just a new name, it's a bigger dream fueled by all of you. We can’t wait to introduce our next flavor soon. Thank you for being part of our story, and get ready—this is just the beginning.”
As for the new flavor, a peek at the Incredifulls Instagram shows a cutesy reveal of exactly what fans have been waiting for: Egg & Cheese Everything Seasoning Breakfast Cups, available now at Target for just $5.99.
Where Can You Buy The Pizza Cupcake Now?
Today, The Pizza Cupcake is still in business, selling like hot cakes under the Incredifulls name at select retailers in the Northeast. You can find them in the freezer section of major grocery stores such as Whole Foods, Walmart, Target, Albertsons, Wegmans and Kroger, as well as smaller grocers like Trade Fair, Urban Market and Food Cellar. If you’re in the Northeast, you can use the Incredifulls “find us” page to locate a store near you, or order directly from Incredifulls and have them delivered straight to your door.
Related: Where to Score the Best Food Deals on Super Bowl Sunday 2026
This story was originally published by Parade on Feb 8, 2026, where it first appeared in the Food & Drink section. Add Parade as a Preferred Source by clicking here.
Source: “AOL Entertainment”
